Windows and Siding National Directory : Vinyl Siding : Replacement Windows : homeowner free estimates : remodeling contractors :

About our "Window and Siding National Directory" About our "Window and Siding National Directory"

WINNERS:“eLeads Technology c/o Eastern Propane was selected by the Builders Association to receive the 2006 "SAM" Award for Sales and Marketing's Best Web Site for an Member"

WindowandSiding.com was established by exterior remodeling industry professionals with 27 years of lead generating experience in the windows and siding business, in one of the toughest markets in the country. In-Home Sales a division of eLeads Technology, Inc also, has a principal with 28 years of Internet experience. Yes we said "28" years. Elaine Manganello was cruising the internet long before Al Gore "discovered" it, in the days before HTML and graphical interface of browser technology evolved to the point where others could now surf the Internet with the click of a mouse.

The purpose of WindowandSiding.com is to link exterior remodelers like exclusive replacement window dealers and specialty siding contractors to form a directory of wisdom, knowledge and experience to better serve their customer while marketing themselves into the future on the World Wide Web and using the days newest and best technology. However we also know that the only person that starts on top is a ditch-digger, we also offer a consultanting service that will bring your business's web site where you want it to be, ....We Guarantee It.

To this end, WindowandSiding.com understands the most difficult problems contractors have, KEEPING THE COST OF GENERATING BUSINESS...LOW. Easier said then done I am afraid. Since the Internet has become the new phone book of the world and many people have tried many things to generate low cost effective leads so far on the Internet to no real satisfaction. There are many shady so call Internet Lead Generating Companies along with these five hundred dollar a month search word scams that just do nothing but sound really good. Some fast talking salesmen tells you that when someone types in "such and such" you are going to come-up number one. This is easy to believe because they can stack the deck with a few keywords that emotionally mean some thing to you. This person demonstrates how it works while he/she has you on the phone and you fall for this hook, line and preverbal sinker,..your not alone. An old and trusted friend fell for this very scam which included a one year contract. It was enough to inspire us to help and that made us develop this web site.

Besides these schemes there are other Internet lead generating systems and they are legitimate. So if you've done any business with these companies, no names, you all know who they are. Leads cost between $17.00 and $75.00, with other programs that go as high as $150.00 per lead. Still a bargain YOU THOUGHT. Because we know it costs upwards of $200.00 nationally to produce a lead we accept these low cost Internet leads only because we get enticed. However, we now know these lead companies don’t work either, but they once did,…didn’t they? I remember a great lead generating company; their leads were $45.00 and sometimes even lower, were we happy. NOT FOR LONG! When we were paying $45.00 per “lead,” and we were getting 6 to 12 leads per day, we were happy with getting in-the-house with one out of four or five. This went on from 2005 through very early 2007 when we began to see we were no longer getting in-the-house with one out of five, instead we were seeing something that was hard to believe…one out of nine,…one out of twelve it was costing well over $400.00 for one confirmed lead. We could have done better throwing darts at the old phone book. Then trying to get credits for bad leads,…what a ordeal and time consuming issue that is. Most of these so-called Internet lead generating companies have no clue whatsoever on what a “lead”is. This one company told us that they could ONLY credit us 12% of all the leads they sent us and since I was a big customer with them for 3 years maybe they could go to 15% credit. Why not just have a license to steal? Is there a difference?

Yes there is,…. it’s this web site www.WindowandSiding.com and the many other domain names that will assist (link) our National Window and Siding Directory to YOUR WEB SITE..!!.

NOW HERE IS AN IMPORTANT NOTE: As once pointed out at our 2003 SSMC meeting,. Somewhere in your initial retail contract with the homeowner, most likely in the “terms and conditions” section there is a line stating: I/we the homeowner(s) hereby grant permission for the seller and/or his affiliates to send promotional product, warranty changes, recall notices, discontinued merchandise and/or seasonal specials some time in the future via electronic data, postal service or voice data methods. The beauty of this clause in a binding contact is that it can only be rescinded in writing. Also,…This statement or similar should be added to any fill-out form you offer especially good for home show traffic where you might just be offering a sweepstakes fill-out form . It can be something as simple as:

□ YES □ NO Check to receive future promotional specials via voice, postal and /or electronic data (each State has different laws to what can or can not be added to a contract, always seek legal advice)

Gentleman times are tough and I may no longer be directly active in the business but I sure have the experience of more then 24 years to know what needs to be done. In seventeen years in my own business the one thing I never needed because I always had them was LEADS. Now being a bit removed and having the time to invest I have found a source that is one step removed, thus providing the lowest costs possible, so if you can achieve any of these three endeavors at a lower cost by all means do it, … if not call now and bring that bottom-line to your window and siding business where it once was.

Of course we also own the sister sites with the dot net, dot info, dot org and the singular “window” without the “s” along with 582 similar domain names not listed. In search engine optimization there is not a geek alive that would not agree that having the name of the searched product in your domain name is the most powerful first start to great web positioning. It is this very control that will assure us of the success we speak of, but it doesn’t end there. Once a member we will be looking towards you for added content and relevant text…this assures that all the boats in the harbor rise together when the tide comes in and we get off our boats and all drive home in a limousine.

Getting to the top or close is not easy as I said and once in great position, it also takes a lot of work to stay there. That is where the linking comes in. The way Google and most search engines evaluate rankings is by one thing, “who is the authority”? Google’s mantra is that the end user has the best experience possible when searching for what it is that person wants,…and if someone wants an estimate for Windows or Siding we will be there. This will take time, so be patient, However we will be there...

When the positioning and ranking is where we want it to be this will result in:

Your web site moving up the search results IN YOUR MARKET. (some SEO made be needed on your site) There is only one # 1 spot. Having your site on our map puts you in the best position for that lead. Linking all of our members together is one of the best, if not the very best way to gain the authority we all need. However, it is how we link…not telling that one. All leads come in “real time” and are emailed to where ever you wish us to send them. (up to three email addresses) We have many suggestions here. No lead will ever go to a third party, not like those Internet Lead Generating Companies. (homeowner’s fill-out one of those lead forms and all of a sudden 10 contractors are all calling, …and they said only 3 dealers get the lead....righttttt. NO Additional Costs for bogus leads, there is no way to stop bogus leads, none at all….however you will never pay an added expense for a lead from Superman. Lower cost leads… get one lead or ten or twenty per month, you pay nothing our service is FREE. There is no one to share the lead with, IT IS ALL YOURS.. Reducing your cost of doing business saves you and your customer’s money. Exclusive dealers in exclusive markets, sorry only the best may apply.

eLeads Technology offers affordable and professional web site design, hosting and maintenance of home improvement web sites and proven search engine optimization results. Because of our unique position as a leader in the remodeling window and siding industry we are able to offer these services both as a technology expert as well as a remodeler. We speak the same language..!!

With all the hot topics in SEO these days, it's easy for newcomers to miss out on the basics, or for those more experienced to forget about them. As long as there is a need for search engine optimization, the core elements will always be Relevance and Authority, and it's important for us to understand what these mean.

At its most basic level, involves the quality of your content for the topic you are looking to target, and how well-optimized (or search engine friendly) it is. This is also referred to as content optimization or "on-page optimization". There are a lot of techniques for creating quality content and for on-page optimization, but for now you just need know that Relevance is based on content.Authority involves how many sites are linking to your content. Search engines see links as editorial votes for a site, and to them, when one site links to another site, it's essentially saying "Yeah, I vouch for that site. It's cool." (Other factors can include the quality of the sites linking to yours and whether those sites are on the same or similar topics, but all you need to remember is that Authority is based on inbound links.) While each search engine may place a different emphasis on these elements in their ranking algorithm, every single search engine bases their rankings on some combination of Relevance (content) and Authority (links).

Some lean in favor of building links and say, "forget content". ("Links are King!") Others lean in favor of optimizing content and say, "forget links". ("Content is King!") Well, the truth is it's impossible to have an effective search engine optimization strategy without tightly integrating both content creation/optimization and link building. If either core element is left out, your web site will not even come close to reaching its potential for rankings, traffic, and sales. Take a look at water: It's a unique entity made up of elements Hydrogen and Oxygen, in perfect combination. However if one of these elements is missing, it isn't water. Water only exists when both elements are there. SEO works the same way: You need both Relevance and Authority for a web site to achieve the best possible rankings. Unfortunately, a lot of people these days are trying to optimize sites and are forgetting one or the other of these core elements. What they're doing isn't SEO. Why doesn't it work when one of these is missing? A site can have 1 million links, but if it doesn't contain any quality content on the topic you want to rank for, or you do but the search engine can't reach it, it probably won't rank well. In this situation, this site has a High Authority (Links) but Low Relevance (Content) as far as the search engine is concerned. Conversely, a site can have amazing content that is perfectly optimized, but if it only has a few inbound links, it probably won't rank well. This kind of site has a High Relevance, but Low Authority.However if you have a site that has great topical content, that is well-optimized (in other words, search engines can reach it easily), and you build strong inbound links from other sites, it will have both High Relevance and High Authority, and it will rank. It might take some time, but it will rank.There definitely are exceptions here and there - we've all seen them - but these are the general principles at the core of search engine optimization, and they work.At this point, if you're newer to SEO, you're probably asking, "How do I create great optimized content? How do I build strong inbound links?" I'd love to answer those questions here, but the answers could fill up several books.Obviously there are many other nuances and factors that go into improving rankings, but it's important for all of us, whether experienced or newbie, to understand Relevance and Authority first, and build our SEO strategies from there.